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Pocket God的作者十點建議(二)

There is no magic formula to making a successful game

Sometimes developers find success by following the trending game designs and mechanics. Sometimes they find it by bucking the trend and inventing something new.

Every success story is different – don’t merely rely on guides that purport to help you replicate success. Pocket God’s success is closely tied to the game’s near-weekly updates – but not every iPhone dev has found that strategy to be effective for their games.

Some people find value in doing a ‘lite’ or demo app; some people find value in pricing their app higher and using price drops to kick up popularity.

If you simply follow someone else’s plan, you are not really paying attention to what’s going on with your app and your customers. Pay attention to your own situation and think about ways to incrementally improve your game and approach.

Look to other companies for inspiration and ideas, but do what makes sense for you and your project.

沒有成功的魔法公式

有時候是順應著遊戲開發的趨勢發展,有時候是順著趨勢去開發,然後創造一個新的玩意。
每一個成功故事都不同,不要仰賴複製的成功,Pocket God的模式是靠著不斷的更新,但不是所有的產品都有效。
有些人覺得透過產品的價值而成功,有些人是透過lite版本,有些是透過低價位來打開知名度,如果只是簡單的去追隨別人的模式,你會沒注意到其中真正重要的事情-你的產品跟客戶的關係,專注在自己產品的情狀,並投注心力去思考如何逐步改善你的產品,你可以透過別的公司找尋靈感,但是還是對你和你的產品有點想法吧。

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You need to be noticed

And ‘being noticed’ is not just a marketing exercise. A solid, well-developed game that does nothing new, better or different from the competition won’t stand out. And there’s a lot of competition, especially on the platform we’ve chosen.

So what distinguishes your game? We initially hooked the Pocket God audience with our sense of humor, and we expanded on that by providing constant updates and constantly interacting with the community.

Other games do it with jaw-dropping technology, sex appeal, or controversy. You have to find your own formula.

你需要被注意

這不僅僅是一個行銷手段,一個實質而且完善的遊戲在開始時其實也沒什麼(!!?啥?不懂),只是更好或不同並不足以讓你的產品脫穎而出,這是一個巨大的競爭,特別是在這個平台,你的遊戲有什麼不同?一開始Pocket God是著重在我們的幽默模式跟觀眾互動,所以我們不斷的擴展他互動的模式,其他遊戲可能是以技術取勝或是性感等等,你應該找到你自己的方法。

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Work the community

Your community, if you’re lucky enough to have one, is extremely important. Don’t hire someone to be the face for your game – get out there on your own. There’s a reason why politicians personally kiss babies and shake hands.

It’s your voice that makes your game special, so it’s your voice people want to hear. Your game isn’t just the game, it’s the whole environment that it’s presented in.

You do your game and your community an injustice by having an intern manage your blog, Twitter and Facebook. You don’t have to write a novel each day – just share your thoughts, complain about things that are bothering you, and talk about things you appreciate. Your fans will enjoy the transparency and they’ll relish the chance to take a glimpse behind the scenes.

好好經營你的社群

如果你很幸運有一個社群,這是非常重要的,不需要額外請人去經營,你要自己去經營,就像是政治家會親自去吻嬰兒和民眾握手

這是透過你的說法讓遊戲特殊的方式,透過你的聲音,你的遊戲將不只是個遊戲,他是一個群體,是一個符號,是你的想法,你要確實的去管理你的部落格、twitter跟facebook,你不用每天寫東西,只要分享你的想法,抱怨你困擾的事情,談談你喜歡的事物,你的玩家會很高興能知道關於幕後的種種消息

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Implementing user requests go a long way

Early on, with my first app, I learned the power of responding to the community. Someone gave us a 1-star review of our game, complaining that it didn’t have a save feature.

I turned around the fix a couple days later and he immediately responded in his review, changed it to 5 stars, and said he would make sure all his friends bought it.

Listen to your users. They have valuable feedback. If you can make them part of the experience, they will have a personal stake in your project, and they’ll be more inclined to spread the word to all their friends.

Customers that complain the loudest are your biggest opportunities. It can be very disheartening to get an email from someone saying that they hate your game and demand their 99 cents back.

However, these people have a ton of passion, and most of the time they just want to be heard. If you can convince them that you actually care about what they think, and that you are trying your best to entertain them, oftentimes they will flip and use that passion to evangelize your product. In short, revere the community.

執行你用戶的需求
在早些時候,我第一個應用程式,讓我學到了回應的力量,有人抱怨我們的軟體沒有儲存功能,所以給了我們一顆星
我花了幾天修好後,他立刻回應了他的評分改成了五顆星,而且告訴我們他會推薦他的朋友們

傾聽你的用戶寶貴的意見,你可以讓他們這樣覺得,他們會對你的產品有認同感,而且更樂於推廣你的軟體,他們的抱怨是你最好的機會,他可能是很令人沮喪的咒罵說要退錢或是討厭你的產品。

然而這些人有著無比的熱情,他們當時只是想被聽到,如果你可以說服他們你真的很關心他們的想法,他們通常會像傳福音一樣傳頌你的作品,總之敬畏你的群眾。

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