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Pocket God的作者十點建議(二)

There is no magic formula to making a successful game

Sometimes developers find success by following the trending game designs and mechanics. Sometimes they find it by bucking the trend and inventing something new.

Every success story is different – don’t merely rely on guides that purport to help you replicate success. Pocket God’s success is closely tied to the game’s near-weekly updates – but not every iPhone dev has found that strategy to be effective for their games.

Some people find value in doing a ‘lite’ or demo app; some people find value in pricing their app higher and using price drops to kick up popularity.

If you simply follow someone else’s plan, you are not really paying attention to what’s going on with your app and your customers. Pay attention to your own situation and think about ways to incrementally improve your game and approach.

Look to other companies for inspiration and ideas, but do what makes sense for you and your project.


每一個成功故事都不同,不要仰賴複製的成功,Pocket God的模式是靠著不斷的更新,但不是所有的產品都有效。


You need to be noticed

And ‘being noticed’ is not just a marketing exercise. A solid, well-developed game that does nothing new, better or different from the competition won’t stand out. And there’s a lot of competition, especially on the platform we’ve chosen.

So what distinguishes your game? We initially hooked the Pocket God audience with our sense of humor, and we expanded on that by providing constant updates and constantly interacting with the community.

Other games do it with jaw-dropping technology, sex appeal, or controversy. You have to find your own formula.


這不僅僅是一個行銷手段,一個實質而且完善的遊戲在開始時其實也沒什麼(!!?啥?不懂),只是更好或不同並不足以讓你的產品脫穎而出,這是一個巨大的競爭,特別是在這個平台,你的遊戲有什麼不同?一開始Pocket God是著重在我們的幽默模式跟觀眾互動,所以我們不斷的擴展他互動的模式,其他遊戲可能是以技術取勝或是性感等等,你應該找到你自己的方法。


Work the community

Your community, if you’re lucky enough to have one, is extremely important. Don’t hire someone to be the face for your game – get out there on your own. There’s a reason why politicians personally kiss babies and shake hands.

It’s your voice that makes your game special, so it’s your voice people want to hear. Your game isn’t just the game, it’s the whole environment that it’s presented in.

You do your game and your community an injustice by having an intern manage your blog, Twitter and Facebook. You don’t have to write a novel each day – just share your thoughts, complain about things that are bothering you, and talk about things you appreciate. Your fans will enjoy the transparency and they’ll relish the chance to take a glimpse behind the scenes.





Implementing user requests go a long way

Early on, with my first app, I learned the power of responding to the community. Someone gave us a 1-star review of our game, complaining that it didn’t have a save feature.

I turned around the fix a couple days later and he immediately responded in his review, changed it to 5 stars, and said he would make sure all his friends bought it.

Listen to your users. They have valuable feedback. If you can make them part of the experience, they will have a personal stake in your project, and they’ll be more inclined to spread the word to all their friends.

Customers that complain the loudest are your biggest opportunities. It can be very disheartening to get an email from someone saying that they hate your game and demand their 99 cents back.

However, these people have a ton of passion, and most of the time they just want to be heard. If you can convince them that you actually care about what they think, and that you are trying your best to entertain them, oftentimes they will flip and use that passion to evangelize your product. In short, revere the community.





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